Summer’s in the air, the heatwave is getting to us, and we get a little silly. Makes me want to offer some levity in this post. So, I admit it. I really enjoy the Old Spice Guy. Who doesn’t love those commercials and his voice?
This week’s clever campaign with the Old Spice Guy was fantastic. We recently tweeted about ‘How Much is a Facebook Fan Worth?’ with commentary by Kerry Munro. In the case of this campaign, the interaction and engagement by fans on Facebook, YouTube and Twitter seems priceless, and will be analyzed over and over.
If you haven’t heard or seen, Old Spice Guy, Isaiah Mustafa sent 100 personalized You Tube messages to his Twitter fans, mostly average people writing in questions or compliments, along with celebrity tweeters Ashton Kutcher, Demi Moore, Ellen DeGeneres and Ryan Seacrest. And then a whole twitter/YouTube exchange went on with four personalized messages to Alyssa Milano! And a video of advice to President Obama.
Old Spice Guy
It was quick, real-time, smart, sassy, and good fun. One to one internet marketing idealized and realized.
By the end of the 2 day hilarious blitz he’d made more than 175 videos, gaining hundreds of thousands of views and tens of thousands of new Facebook fans and Twitter followers. And we all had fun along the way.
Check out PC World’s summary of the campaign and their Top 5 YouTube Video Picks from the Old Spice Guy.
The parody videos of course have followed. Next thing you know he’ll be a guest on Saturday Night Live…or a speaker!
Old Spice Guy… the man your marketing could look like…
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Aside: I started thinking about this post when our office was taken this week by the Dutch department store HEMA’s website and what fun it was to watch. It quickly went viral amongst our team and beyond I’m sure: http://producten.hema.nl/
